We don't put anything in our makeup that we wouldn't put in our bodies. That's why we produce all natural makeup that is made from only the best ingredients:
- Pure Minerals
- Plant extracts
- Natural oils
Our mineral foundations and natural cosmetics are made without parabens, a group of preservatives linked to hormone disruptions, or bismuth, a chemical compound with properties similar to lead. In fact, we've left out several hundred hard-to-pronounce chemical ingredients, which are still common in many major US cosmetic brands today.
We formulate our makeup in small batches using natural, organic ingredients that are toxin free, safe and gentle. To learn more about these ingredients, please scroll down to the bottom of this page.
Mineral Makeup Face Product Ingredients:
Mineral Makeup Eye Product Ingredients:
Mineral Makeup Lip Product Ingredients:
Skincare Product Ingredients:
We are Cruelty-Free!!
Southern Magnolia Mineral Cosmetics does not conduct or commission animal testing of any cosmetics. We believe that animals shouldn't suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and we support an end to animal testing for cosmetics and on the sale of new cosmetics that have been tested on animals.
Learn More About Southern Magnolia Minerals Ingredients
Titanium Dioxide is a mineral ingredient that is found in many natural cosmetics and is a common ingredient in Southern Magnolia's makeup kitchen. When ground into a fine powder, this mineral can be combined with iron oxides to create various shades of mineral foundation, mineral blush and mineral eye shadow. Like zinc oxide, titanium oxide adheres well to the skin and is a mild sun protectant.
Titanium dioxide is a natural makeup ingredient that scores "low" on the Environmental Working Group's Skin Deep ® Cosmetics Database.
Zinc Oxide is a naturally occurring mineral and common ingredient in mineral cosmetics. This mineral is fluffy and fine when crushed into a powder and blends well with the skin. This ingredient is popular due to its white appearance, silky texture and mild UV protection. Zinc oxide has been known to soothe some skin irritations caused by makeup allergies, skin sensitivities and other health conditions like rosacea, acne, lupus, celiac, eczema and psoriasis, to name a few.
Zinc Oxide has a health hazard rating of "low" in allergies and immunotoxicity on the Environmental Working Group's Skin Deep ® Cosmetics Database.
Sericite is a natural mineral makeup ingredient used in many eco-friendly makeup formulas. Because it doesn't clog pores, it is superior to talc in many ways as both a filler and a main ingredient. Sericite formations are smooth and silky, giving any makeup containing this substance a noticeable sheen. Plus, sericite is nontoxic, making it a safe ingredient to use in makeup and cosmetics formulas. Sericite is similar to mica in its consistency and adheres well to the natural oils of the skin.
Sericite (mica) is a makeup ingredient that poses a "low" health hazard, according to the Environmental Working Group's Skin Deep ® Cosmetics Database.
Rice powder, or refined rice starch, is a common ingredient in mineral makeup and facial treatments for soothing irritated skin. Its benefits are numerous, and it is believed to have been used by women in ancient China to moisturize and nourish the skin. Like the rice you eat, rice powder absorbs moisture, helping to achieve a silky matte finish. Organic rice powder can be added to natural cosmetics as a filler ingredient, used alone as a matte finish or mixed with water and used in a facial mask.
EWG's Skin Deep ® Cosmetics Database gives rice powder a "low" health hazard rating.
Kaolin clay is made of kaolinite, a clay mineral found in rocks all over the world. This natural mineral has been used for centuries in ceramics, medicines and cosmetics, among other things. Kaolin clay is most common in clay facial and body masks for its ability to refine pores and eliminate toxins from the skin. Most kaolin clay is white, however it can appear as a pinkish or reddish hue if there is iron oxide present.
Kaolin clay is rated by the Skin Deep ® Cosmetics Database as having a very "low" risk to human health.
Iron oxides are a very important ingredient in natural makeup because they are responsible for giving mineral makeup its color. Iron oxides come in 16 known varieties of earth tones and are formed by the interaction between iron and oxygen. Iron oxides represent one of the most common ingredients used in mineral makeup due to the desirable color saturation and variety.
Iron oxides are classified by the Skin Deep ® Cosmetics Database as a "low" risk makeup ingredient in terms of human health.
Silica is a natural mineral found in clay, sandstone and granite. Silica spheres (versus silica crystals) make a versatile makeup ingredient. While crystalline silica (silica powder) can be harmful when inhaled, silica spheres have a different formation that makes them safe to use in cosmetics. Silica is known to be oil and light absorbing, making it an effective exfoliator in mineral body scrubs and facial cleansers.
Silica spheres are rated "low" by EWG's Skin Deep ® Cosmetics Database.
Boron nitride is a lab-created compound made from boron and nitrogen. Second only to the diamond in hardness, this compound was not widely used until the 1940's. Similar in structure and appearance to carbon, boron nitride is one of the most versatile mineral compounds in cosmetics and other industries. Boron nitride is effective at absorbing moisture, adding opacity and adhering well to the skin for all-day wear.
Boron nitride has a score of "0" on EWG's Skin Deep Cosmetics Database, being among the least harmful makeup ingredients.
Calcium carbonate is a compound found in many rocks, shells and natural pearls. This versatile substance has many uses in the cosmetics industry. When used as an ingredient in mineral foundation or mineral powder, calcium carbonate helps control oily skin. Due to its chalky, powdery texture, it works well in medium to heavy coverage mineral powder and foundation, acting as a light base for layering foundation and evening skin tone.
Calcium carbonate has a score of "0" on EWG's Skin Deep Cosmetics Database, being among the least harmful makeup ingredients to humans.
Allantoin is a chemical compound that can be found in botanical extracts from the comfrey plant as well as in most mammals. Otherwise known as glyoxyldiureide or 5-ureidohydantoin, allantoin can be produced in a lab. Synthetic allantoin is used as an ingredient in vegan cosmetics including natural moisturizers that use no animal byproducts. It's also an effective treatment on warts and other excess skin problems.
Allantoin has a score of "0" on EWG's Skin Deep Cosmetics Database, being among the least harmful makeup ingredients to humans.
Magnesium myristate is a common ingredient found in natural makeup formulas. It is made from magnesium, a mineral that is highly absorbent, and myristate, a fatty acid that helps repel water in foundations and sunscreen.
Magnesium myristate has a score of "1" on EWG's Skin Deep Cosmetics Database, posing a "low" hazard when it comes to health concerns related to makeup ingredients.
Arrowroot is a white, powdery starch made from the roots of several varieties of tropical plants. Because arrowroot is gluten free, it is a popular ingredient in natural cosmetics. Arrowroot is also used in jelly making. Because arrowroot powder is an effective thickener, it is used as a non-gluten replacement to cornstarch and wheat flour.
Arrowroot (Maranta arundinacea) has a score of "0" on EWG's Skin Deep Cosmetics Database, posing no hazard to humans when used as an ingredient in makeup.
Zea mays powder is a starch that is harvested from the kernels of native corn (maize). A natural polymer, zea mays powder is used as an ingredient in many natural cosmetics formulas for its filling, absorbing, abrasion, binding and skin-protecting qualities. It is used in many all-natural body powders, lotions, skin care products and hair masks. ***We only use Zea Mays in our Translucent Finishing Veil*** No other product contains it.
Zea mays (corn) has a score of "0" on EWG's Skin Deep Cosmetics Database, posing no hazard to humans when used as an ingredient in makeup.
Crushed Pearl Powder
Crushed pearls have been used for centuries in skin creams and mineral foundations to purify the skin and detox pores. When used topically, crushed pearls help with inflammation and acne. They have been used in many detoxifying facial treatments to reduce the appearance of liver spots and fight signs of aging. Contrary to popular belief, crushed pearl powder is an affordable makeup ingredient that is a byproduct of the pearl trading industry (jewelers) and is often found in natural cosmetic products due to its silky texture and sheen.
Pearl powder has a score of "0" on EWG's Skin Deep Cosmetics Database, posing no hazard to humans when used as an ingredient in makeup.
Mica is a naturally occurring mineral that varies in appearance from transparent to opaque, glittery to solid white matte. Mica is mined in many parts of the world before it is purified and crushed into powder for mineral foundation, loose mineral powder and other mineral makeup. Known for its exceptionally slick feel, mica is a versatile ingredient that is often combined with iron oxides to make bright or high-saturation colors for mineral eye shadow, lipstick and mineral lip gloss. One of the best things about mica is that it has unique light reflecting qualities that conceal fine lines and wrinkles.
Mica has a score of "2" on EWG's Skin Deep Cosmetics Database, making it a "low" hazard when used as an ingredient in makeup.